![](https://static.wixstatic.com/media/ec0f98_0554ba8596a846caa67af5d76cf9b1b7f000.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ec0f98_0554ba8596a846caa67af5d76cf9b1b7f000.jpg)
• We're the Lifecycling™ company
At Novoloop, we envision a truly circular world where materials become building blocks, and hard-to-recycle plastics are remade into something better. We're on a mission to create a waste-free world, an infinite loop of possibilities.
Only 4% of all polyethylene bags and films are recycled today.
We transform linear plastic waste into circular performance materials
Our Lifecycling™ platform transforms non-recyclable plastics, such as bags and packaging, into performance materials with a small carbon footprint. We chemically alter the post-consumer polyethylene to create building blocks, which we use to make thermoplastic polyurethane (TPU). This reduces carbon emissions by up to 41% compared to traditional methods.
Our Recycling+™ platform takes post-industrial manufacturing scrap to make enhanced compounds that are better than conventionally recycled materials.
By coupling these two platforms, we're enabling real polymer-to-polymer circularity in the performance category.
![TPU gif 2 (1).gif](https://static.wixstatic.com/media/ec0f98_fd79532ebfea497bbc28d0a68a91de44~mv2.gif/v1/fill/w_483,h_483,al_c,usm_0.66_1.00_0.01,pstr/ec0f98_fd79532ebfea497bbc28d0a68a91de44~mv2.gif)
Circularity by Novoloop
The Lifecycling™ Platform
Virgin-quality polyol and TPU are made with post-consumer content at a significant CO₂-eq reduction
![3A - Plastic Bales.png](https://static.wixstatic.com/media/ec0f98_4c1b8b22ea0f40be96dcb85f9f1664e2~mv2.png/v1/fill/w_350,h_350,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/3A%20-%20Plastic%20Bales.png)
Step 1
LDPE & HDPE
Waste Sourcing
When you throw away plastic bags or packaging (polyethylene), it eventually ends up in the city waste stream. Unfortunately, very little of post-consumer polyethylene is ever recycled. Novoloop works with partners in the waste recovery and recycling value chain to source polyethylene waste, the starting material for Novoloop’s Lifecycled™ products. Novoloop pays for the waste, generating an incentive to keep waste out of landfills, incinerators, or worse, oceans.
![](https://static.wixstatic.com/media/ec0f98_bfc1a9373ad24b4184d5a13c8c5400b8~mv2.png/v1/fill/w_350,h_350,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ec0f98_bfc1a9373ad24b4184d5a13c8c5400b8~mv2.png)
Step 2
Lifecycling™
First-of-a-Kind Innovation
We apply our revolutionary Accelerated Thermal Oxidative Decomposition (ATOD) technology to oxidize plastic waste, bringing it down to its molecular monomers, purifying, and synthesizing back into high-quality, good-as-new polyols that are normally produced from fossil fuels.
![](https://static.wixstatic.com/media/ec0f98_f32631b59b884113af2af49cd4399244~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ec0f98_f32631b59b884113af2af49cd4399244~mv2.png)
Monomerization
![synthesis.png](https://static.wixstatic.com/media/35cfc6_fcaed5d38f7f4191848a8ba428919398~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/synthesis.png)
Synthesis
![3D - Purification copy.png](https://static.wixstatic.com/media/ec0f98_18b63ede414248ba9795aaa41f799e12~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/3D%20-%20Purification%20copy.png)
Purification
![](https://static.wixstatic.com/media/ec0f98_a58c23375bb04a6c87007b2199070546~mv2.png/v1/fill/w_350,h_350,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ec0f98_a58c23375bb04a6c87007b2199070546~mv2.png)
Step 3
Lifecycled™ TPU
Lifecycled™ polyols are then used to create Lifecycled™ TPU, a virgin quality drop-in resin optimized to meet the processing needs of thousands of everyday applications.
Post-industrial recycled TPU with performance modifiers to displace virgin, fossil-derived materials
![toll compounding.png](https://static.wixstatic.com/media/35cfc6_7b3fa60e4f1749abb702c8bad08d0f00~mv2.png/v1/fill/w_270,h_270,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/toll%20compounding.png)
Step 2
Recycling+™
We meticulously quality control TPU regrind
scrap and then optimize its properties through compounding to enhance consistency and performance.
![pellets.png](https://static.wixstatic.com/media/35cfc6_18077ba56d0b4bc7a46d7d8f85313272~mv2.png/v1/fill/w_270,h_270,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/pellets.png)
Step 3
Recycled+™ TPU
Our new product line performs better than recycled and can displace virgin, fossil-derived materials. Recycled+ can serve as either the sole material or the primary component in manufactured products, delivering performance that closely rivals that of virgin materials.
![ribbons.png](https://static.wixstatic.com/media/35cfc6_3b9abf10920b4f6a8e1f0d16bd9fdfc9~mv2.png/v1/fill/w_270,h_270,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ribbons.png)
Step 1
TPU Scrap Sourcing
Recognizing the unavoidable creation of post-industrial scrap in manufacturing, Novoloop systematically collects these surplus materials.
![tpu applications.png](https://static.wixstatic.com/media/35cfc6_556d3d157fc949c8a94fcab3b625575c~mv2.png/v1/fill/w_350,h_350,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/tpu%20applications.png)
The Recycling+™ Platform
An infinite loop of possibilities
At Novoloop, we’re proud to be at the forefront of the plastic challenge by creating impactful technology. We believe that sustainability should not be a luxury, and we’re committed to help industries transition to a circular economy.
We’re a venture-backed, fast-growing company, led by world-class talent and dedicated executives from the chemicals and plastics industries.